Superfood beauty: Why the pumpkin is more than a spice latte fad

The Halloween icon is joining the ranks of kale, avocado and coconut oil to become the must-have cosmetics ingredient

Pumpkins, once just considered another American Halloween export along with haunted houses and trick-or-treating, are carving out a more sophisticated face.

While some brands – such as in.gredients, Burt’s Bees and Bath & Body Works – are jumping on the Instagrammable Starbucks Spiced Latte hype, others are working hard to show how the pumpkin is a powerhouse ingredient and more than a short-lived Autumnal trend.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business