Pure Beauty

Superdrug celebrates 25 years of cruelty-free beauty

By Austyn King | Published: 26-Sep-2019

The retailer first launched its Charter Against Animal Testing in 1994, while its own-brand beauty ranges have also carried Cruelty Free International's Leaping Bunny logo for ten years

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Health and beauty retailer Superdrug is celebrating 25 years of being cruelty-free, offering consumers an extensive choice of products that have not been tested on animals.

The company first launched its Charter Against Animal Testing in 1994, which states that

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