Pure Beauty

Subscription beauty brand Roccabox emerges as winner of pandemic

By Becky Bargh | 11-Feb-2021

With membership for Tia Roqaa’s brand at an all time high and revenues up more than 500% for 2020, the beauty entrepreneur tells Cosmetics Business why the future of beauty subscription boxes is unshakeable

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As the beauty sector begins to pick itself up and dust off from the turbulent year that was 2020, a moment of calm has descended enabling us to look back at the last 12 months, which were mostly hampered by the coronavirus pandemic.

But one successful category to have endured the last year and emerged with high profits and increased interest is the beauty subscription box.

In a time when bricks-and-mortar is on its knees and the outlook for high streets is, at best, sobering,

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