Sub-Saharan Africa tipped to be ‘next big emerging market’
High birth rates and a rising middle class make region an area to watch, says Euromonitor
Sub-Saharan Africa could be the next big growth region, according to Euromonitor, due to its high birth rates and a rising middle class. The market leaders – South Africa and Nigeria – will be followed by five key frontier markets: Kenya, Ethiopia, Ghana, Tanzania and Cameroon.
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