Storytelling and engagement key to QVC's success

Published: 15-Dec-2014
Colour Cosmetics Skin Care Retail

The shopping channel generated $8.6bn in net revenue in 2013

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Storytelling is key to the success of television shopping channel QVC, Beauty Expert Presenter Alison Young revealed at a presentation hosted by CEW last week.

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  • Companies:
  • CEW Cosmetic Executive Women
  • QVC
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