St Tropez debuts new products at London Fashion Week

Published: 21-Sep-2015

Brand celebrates 10 seasons at LFW

Tanning brand St Tropez is celebrating 10 seasons as a London Fashion Week sponsor with the use of several key new products on the catwalk.

The brand worked with Issa backstages, creating a subtle, sun-kissed look created using the brand's new Gradual Tan Tinted, due to launch next year. The new product also contains blurring technology to disguise blemishes and perfect the skin.

Jules Heptonstall, Tanning and Skin Finishing Expert at St Tropez, said: "This season's Issa Girl has just got back from holiday and his still radiating a healthy, sun-kissed glow with a super hydrated feel."

St Tropez also tried out a new product at Sophia Webster, giving the models a glistening, ethereal look using its new Self Tan Luxe Oil Spray – due to launch in February next year. The product has a high-gloss sheen, enhanced with a moisture spray for a post-swim look.

Heptonstall added: "To juxtapose the super colourful collection and set off the glistening swim caps, we took skin finishing to a new level and created an uber sheeny wet look."

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