The trend for combining the brand power of cosmetics and food products, or 'foodmetics', has become prominent across global beauty markets, with consumers increasingly convinced about the strong connection between good food and beauty.
Consumers trust that healthy eating directly impacts their appearance and this is opening up a range of possibilities for cosmetics manufacturers wanting to tap into the marketing power of using food ingredients.
South Korea's innovative personal care sector has been and remains a leader in developing skin care products that include food as a key or additional aspect of their positioning. Thanks to the growing popularity of foodmetics, beauty brands have begun to collaborate with food brands to deliver authentic and enjoyable product experiences.
Fermentation is a staple in K-beauty; it is recognised as a highly effective approach to healthy skin and anti-ageing
A winning recipe
South Korean cosmetics brands often use highly nutritive food ingredients that are
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