E-commerce and social media have been beauty brands’ saving grace during the coronavirus pandemic.
Shuttered shops and bans on face-to-face contact have been instrumental to the soar in sales of beauty products online.
And as customers are told to stay at home, for the third time in the UK, and socially distance from each other, the rise in online shopping is expected to accelerate once again.
On the back of this digital evolution, social media sites
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