Skin and body care staple will now be able to sport the Cruelty Free International standard on its packaging
The entire product range of British beauty brand Soap & Glory has been certified cruelty-free by the Leaping Bunny programme.
The Cruelty Free International standard ensures no animals are tested on for the development of a product and that companies do not purchase ingredients from manufacturers or suppliers that have conducted animal testing.
Though best known for its bath and body care products, Soap and Glory has ventured further into the skin care category with high performance products, and also stocks a selection of make-up skus.
To attain the coveted certification, brands must undergo rigorous analysis of their supply chain, to raw materials and ingredients.
Once the standard has been awarded, ongoing audits are said to be conducted to ensure companies continue to remain compliant.
“Soap & Glory believes that beauty products should be fun, luxurious and most importantly, cruelty-free, which is why we are so proud to now be Leaping Bunny approved,” said Munnawar Chishty, VP & Global Category Director of the No7 Beauty Company-owned brand.
“A global programme Leaping Bunny requires cruelty-free standards over and above legal requirements.
“This means that the entire Soap & Glory range is now approved under the internationally recognisable gold standard for cruelty-free products.”
The announcement comes weeks after cosmetics legacy brand Charlotte Tilbury received its Leaping Bunny stamp for its cosmetics and skin care range.
Soap & Glory also joins L’Oréal’s Garnier, Aesop and Bulldog Skincare, which all carry the logo for their beauty skus, as well as fellow No7 Beauty Company-owned brands Liz Earle and Botanics.
Michelle Thew, CEO of Cruelty Free International, added: “We are thrilled that Soap & Glory is joining the Leaping Bunny family and know that cruelty free shoppers everywhere will be delighted by this development.”
In recent months, the issue of animal testing on cosmetics has reared its ugly head, after the UK home office said it would adopt a similar policy to the European Commission and European Chemicals Agency’s ‘back door’ animal testing laws – a phrase coined by activists.
The law requires tests to be carried out on animals in rare occasions if necessary to the requirements of chemicals regulators REACH.