US hit skin care brand Drunk Elephant is about to land in the UK.
To kick of the British expansion, the brand has partnered with Space NK to create a pop-up.
The House of Drunk is set to open from 2 - 3 October in London’s beauty district, Covent Garden.
The space has been designed as an immersive multi-sensory experiences.
Customers will be able to purchase products from the brand’s range of skin care products, including its moisturisers, cleaners, face masks, serums and lip balms (from US$18).
For beauty fans outside of London, Space NK will host a virtual version of the pop-up, in conjunction with the physical store, designed to bring to the experiential marketing experience to life.
This year has seen a number of cult North American brands launch in the UK, particularly colour cosmetics.
Earlier this month Canadian brand Cover FX launched in UK-based supermarket chain Waitrose, while hit US cult brand Glossier transcended across the pond at the end of last year and moved into France earlier this year.