Skin care brand Odacité makes first foray in hair category

The new 552M shampoo bar is said to restore balance to the scalp and hair

Luxury beauty brand Odacité has branched outside of skin care to introduce a new shampoo bar.

The 522M Argan + Coconut Soap Free Shampoo Bar (£27) is formulated using skin care-grade ingredients to help nourish and restore balance to the scalp and hair.

The soap-free lather is derived from coconut to wash away dirt, excess oil and product build-up.

Cupuacu butter, caster oil and argan oil are included to restore dry and tired hair.

Meanwhile, the name derives from the amount of plastic shampoo bottles that are sent to landfill every year in the US.

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