Simply natural: Get to grips with the natural and organic beauty industry


Sorting the facts from the fiction about naturals and organics

Help your customers navigate through the natural and organic aisle with Pure Beauty’s facts vs. fiction guide.

Fiction: There is a universal definition of what is a natural and organic product

Sonia White, Managing Director at says: Even some experts in the field struggle to explain the differences between a natural and an organic product. This can make the industry and the products within it confusing for customers. There can be a naturally derived product, for example, but the end product may not be natural. Organic is easier to define because it is based on the fact that the product has been organically grown without any use of pesticides and so forth. However, an ingredient such as water cannot be classified as organic because you can’t grow water organically, so water is natural as opposed to organic.

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Julie Tyrrell, Director of Public Affairs at NATRUE says: While natural refers to the ingredient itself coming from nature, organic refers to how the ingredient is grown (no pesticides etc). Different certification standards have different levels of ‘naturalness’ because there is no legal definition. However, NATRUE has three certification levels: natural, natural with organic portion and organic. It has a minimum guaranteed amount of natural ingredients as well as a maximum of permitted derived-natural ingredients and no artificial ingredients. For this reason, we consider NATRUE to have the strictest definition.


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