Simple concept store pops up to promote kindness

The #KindIsSimple pop-up is in full swing

Simple's pop-up concept shop is in full swing and aiming to spread a message of kindness.

The #KindIsSimple space aims to encourage passers-by to ‘learn, create and share’ kindness and is decorated with kindness in mind; it features a Kind Words Wall for visitors to post messages and a Kindness Tree, where Live Kind Acts are being displayed.

The store is being hosted by a group of experts called the Kind Community: Dr Philippa Lowe, Simple Skin Expert; Lisa Valencia, Simple Skin Artist; and Jenna Zoe, Simple Nutritionist. The Kind Community is on hand to share words of wisdom to help consumers live a kinder life.

In addition, consumers are invited to share their own Live Kind acts while in the store, using @simpleskin on social media, as well as the hashtag. In return for sharing these moments, consumers will receive the latest skin care launches from the brand including Simple Kind To Skin Micellar Cleansing Water and Kind To Skin Micellar Cleansing Wipes.