'Silence is not helping democracy': Why beauty brands are telling consumers to vote

By Sarah Parsons 26-Oct-2020

The United States of America is about to chose its 46th president. Responding to the concerns of Gen Z, beauty, for the first time, has overtly engaged in a general election. Has the industry gone power hungry?

Image via Biden Beauty

Image via Biden Beauty

Sign up for your free email newsletter

Beauty brands are finally on the political podium. It's almost one white-knuckle week ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies