Shoppers trade down to basic sun protection to overcome extra expense

Aftersun still remains a small segment with consumers unconvinced by its benefits

Written by Alex Fisher, a leading analyst in the home and personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The value increase in the sun care market is thanks to sun protection. Led by frequent usage rather than advances in innovation, shoppers are trading down to more basic sun protection to overcome extra expense.

Aftersun remains a small segment with consumers unconvinced by its benefits, while self-tanning has fallen victim to the trend for a more subtle, natural glow. This could lead to more educational marketing strategies or even a revamp of product concepts.

This Report covers the following suncare products:

  • Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lip screen, which protect the skin against UVA/UVB rays
  • Aftersun products
  • Self-tanning products.

For more information on Mintel's report, see here.

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