Shiseido's beauty trendsetter on how to win shoppers in 2017


Cecile Budge, Country General Manager of the Shiseido Group, UK & Ireland discusses the power of personalised technologies and the company's plans for 2017

Cecile Budge

Cecile Budge

What does your role entail?

My role is to lead the market operations for our portfolio of brands – bareMinerals, NARS, Laura Mercier, Dolce & Gabbana and Shiseido – in the UK & Ireland.

The Shiseido Group is re-structuring globally through the VISION 2020 plan. In the Europe, Middle East and Africa region, this means ...

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