Shiseido taps surfing influencers to promote new ocean-friendly sunscreen

Published: 28-May-2020
Marketing Sun Care

The Ultimate Sun Protector Lotion SPF 50+ and Cream SPF 50+ are ocean-friendly and comply with regulations in Hawaii

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Shiseido has teamed up with the World Surf League (WSL) and surfing influencers to promote the launch of its new sunscreen.

The Japanese beauty giant worked with

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