Shiseido taps surfing influencers to promote new ocean-friendly sunscreen

28-May-2020

The Ultimate Sun Protector Lotion SPF 50+ and Cream SPF 50+ are ocean-friendly and comply with regulations in Hawaii

WSL surfers Sage Erickson and Lakey Peterson

WSL surfers Sage Erickson and Lakey Peterson

Shiseido has teamed up with the World Surf League (WSL) and surfing influencers to promote the launch of its new sunscreen.

Sign up for your free email newsletter

The Japanese beauty giant worked with...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies