Shiseido recruits 'high school girls' to create new POSME brand

By Lucy Tandon Copp 17-Jan-2018

The brand is inspired by the ‘new pop culture’ that girls in high school are said to be creating in Japan

Shiseido has announced the launch of POSME, a new project and brand created with the help of Japanese high school girls.

High school girls have been “garnering attention as a source of a new pop culture, following the millennials in Japan”, the brand explained.

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The girls working with Shiseido form a team called...

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