The Japanese beauty brand owner was founded as a pharmacy in 1872
Shiseido Company has hired its first female chief executive after 148 years in business.
The Japanese conglomerate has named Nicole Tan as the company's President ＆ CEO of the Asia Pacific region.
Tan will oversee Shiseido's operations and strategy for the region across the company's portfolio, including Drunk Elephant, Clé de Peau Beauté, NARS and Laura Mercier.
"APAC is close to my heart as I have spent most of my professional career navigating different roles across territories and channels within this geography," said Tan.
"Ensuring strong and sustainable growth for the Shiseido portfolio of dynamic and unique brands will remain my key priority.
"Concurrently, I will also be looking to enhance channel and distribution relevancy while reinforcing our connection with consumers by leveraging our truly unique service philosophy."
The industry executive will report to Masahiko Uotani, President ＆ CEO of Shiseido Company.
Uotani added: "Her deep and wide understanding of beauty business in the Asia Pacific region along with her motivational, inspiring leadership are a perfect fit for Shiseido.
"With these qualifications, she will help take not only the Asia Pacific region but the entire Shiseido Group to the next level of success as the first female regional CEO.”