Shiseido forms new joint venture company Effectim selling beauty devices in China

By Lucy Tandon Copp 6-Aug-2020

The Japanese beauty giant will invest 65% in the new company, while beauty device business Ya-Man will secure the remaining 35%

Shiseido has signed a deal with beauty device company Ya-Man to form a new joint venture company, Effectim.

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The partnership involves a 65% investment from Shiseido, with the...

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