Sheridan creates branded space for Neom

UK retail design agency Sheridan & Co has created a new retail site for British organic body care and home fragrance brand Neom at British homewares retailer Heal's.

UK retail design agency Sheridan & Co has created a new retail site for British organic body care and home fragrance brand Neom at British homewares retailer Heal's. The move is in line with a refurbishment project at Heal's London store on Tottenham Court Road, which will see the home furnishings store streamline its toiletries department to include just four brands.

Working alongside Neom founder and director Nicola Elliott, Sheridan & Co  designed the branded display area to include a botanical backdrop, along with a black border and halo lighting.

Meanwhile, the main tester area is housed inside a central box, while the product collections are divided into separate sections for Home and Body, making it easier for customers to navigate the brand's offerings.

"We're thrilled to have this new presence in Heal's designed by Sheridan & Co. We now have a new stunning, on-brand area for customers to shop the beautiful world of Neom," said Elliott.

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