Sephora to open first store in Australia


Beauty giant is due to open an 800sqm store in Sydney's Pitt Street Mall

Beauty retail giant Sephora is due to open its first store in Australia on 5 December.

The 800sqm store, located at the Westfield Shopping Centre in Sydney's Pitt Street Mall will house the largest collection of beauty and personal care products in the country under one roof.

The store will join other fashion brands including Zara, Uniqlo, H&M and Forever 21, and will take over a former Esprit store site.

A week prior to the opening, Sephora began handing out 'Sephora Survival Kits' to drum up interest in the launch. Ahead of the launch – and as a teaser for things to come – it confirmed it will stock Marc Jacobs Beauty, Tarte, Make Up For Ever, Kat Von D and Formula X, among other brands.

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LVMH-owned Sephora currently operates around 1900 stores in 29 countries.