Seoulista Beauty harnesses skin care expertise to launch into hair care

14-Jan-2022

On the back of their recent success in facial skin care, the brand is extending their expertise into hair care with the launch of an innovative range of three hair mask treatments

Multi-award winning skin care brand Seoulisa Beauty has entered the hair care market. On the back of their recent success in facial skin care, the brand is extending their expertise into hair care with the launch of an innovative range of three hair mask treatments.

Infusing the very best of skin care botanicals into hair care, the new proposition traps natural heat from the head so nourishing and hydrating ingredients permeate into the hair follicule in 15 minutes.

The range also includes a hair wrap, Seoulista Silky Locks made from 100% recycled materials.

“Working across both the skin and hair care market for many years helped me understand that the scalp is often forgotten but is actually the foundation for healthy hair,” comments Founder and CEO, Una McGurk-Hill.

“And because the scalp is an extension of the skin, it makes sense to utilise the incredible plethora of ingredients we use in skin care to support scalp and and help create strong, glossy and smooth hair.

“To produce the range, our team of Dermatologists used skin care ingredients like multi-dimensional Hyaluronic Acid, vitamin C, rice bran and antioxidants like pomegranate, blueberry and raspberry, alongside specific ingredients known to improve the hair, such as argan and camellia oils, shea butter and hydrolised Keratin. They have developed three unique complexes to house these special combinations of ingredients - Seoulista Glossy Locks with Lipoplex treats dry and damaged hair; Seoulista Curly Locks contains Protoplex and revives curly hair; and Seoulista Blondi Locks with Illumoplex adds a healthy sheen to blonde hair.

The three hair treatment masks come in a double layered, drip-free cap format and contain 35mls of intensive serum.

“A move into hair care was a natural progression for the brand,” believes Martin O’Hart, co-founder and Global Sales and Operations Director for Seoulista Beauty.

“Since 2017 the brand has become known for its incredible formations and results in skin care, winning more than 22 awards, and being nominated numerous times. We have identified a gap in the haircare market for the next generation of hair treatments which focus on minimalist hair care regimes and the skinification of hair care.”

The Seoulista Beauty range is free from parabens, mineral oils, sulphates and artificial colours, and its products are sustainably sourced, cruelty free and never tested on animals.

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It includes five biocellulose Instant Facials, a facial skin mist, 5 minute primer; cleansing tools for the face and body, and a prestige skin care range with two Instant Facials and skin care tools.

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