Encouraging women to ‘rock their legs’, Energizer brands Shick and Skintimate have teamed up with actress Bittany Snow and the upcoming movie Pitch Perfect 2 to launch a campaign.
The campaign features a music video made with the help of Director and Choreographer Adam Shankman, who has famously worked on Rock of Ages and Hairspray, and his production company Independent Media, as well as Cinematographer Mauro Fiore.
In addition to the music video (above), the campaign also features limited edition product in-store, an Aca-battle sweepstake, a movie trivia game and in-film product placement.The campaign supports the launch of the new Schick Hydro Silk TrimStyle product launch.
The music video uses the tagline, ‘Ready, Shave, Shine’ and aims to promote hair removal as part of a beauty ritual. Charlie King, Director of Schick and Skintimate brands at Energizer Personal Care, said: “Pitch Perfect 2 doesn’t just highlight great legs, it showcases the great work that comes when women work together.” He added: “We are thrilled to partner Universal Pictures’ Pitch Perfect 2 to celebrate the steps women take each day to rock their legs with confidence and beauty.”
Camilla Medeiros, Senior Brand Manager, Women’s Shave, Energizer Personal Care. “Legs are such a vital part of your body and they deserve to be treated with the same care as a woman’s face... The core of the Rock Your Legs campaign is about introducing women to a personalised three-step leg care ritual.”