Schick Hydro inks exclusive movie deal with Transformers

By Lucy Tandon Copp 16-Jun-2017

Edgewell-owned shaving brand teams up with Paramount Pictures’ new movie Transformers: The Last Knight

Schick Hydro, the shaving brand, has announced an exclusive movie partnership with Paramount Pictures’ new movie Transformers: The Last Knight.

The collaboration will debut with a TV advert, directed by filmmaker and director Michael Bay, who is behind all five of the Transformers films.

The ad features the Schick Hydro 5 razor converting into Hydrobot, and receiving a fist bump from Optimus Prime.

As part of the deal, Schick Hydro will release razor handles featuring Transformers characters including Optimus Prime, Bumblebee and Megatron.

Anastasia Tobias, Schick Hydro Senior Brand Manager at Edgewell Personal Care, said: “We are committed to bringing movie fans the tools and experiences they crave to truly express who they are.

“We are thrilled to be partnering with Transformers: The Last Knight, and working with Michael Bay, a legendary filmmaker who has brought his incredible talent in directing and producing these blockbuster action films to our new TV campaign.”

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The movie is due to be released on 21 June in the US and 23 June in the UK.