Scent meets seduction for La Perla's latest fragrance

Luxury Italian lingerie brand La Perla (Perfume Holding) is set to release a new fragrance for women named Just Precious.

Created by Marie Salamagne of Firmenich, it combines jasmine sambac, peony and ylang ylang with amber and vanilla. It will launch in Italy from September and worldwide from December via selective distribution with an emphasis on the Middle East, Latin America and Asia. It will be priced from €43.