Sally Beauty expands try-on AI technology to app and 500 US stores

The ColorView tool allows shoppers to virtually try on make-up and hair products from brands including Wella, Arctic Fox, COL-LAB and Ardell

Sally Beauty, the US-based beauty retailer, is rolling out its ColorView artificial intelligence (AI) technology to its app and 500 stores across the US, offering customers a more personalised shopping experience.

The technology allows consumers to . . .

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