On 30 October 2014, luxury beauty brand Sabon will open its first UK store in London’s Covent Garden.
The Neal Street store will feature dimly lit, extravagant chandeliers to create a ‘romantic and relaxing ambience’ and a handcrafted 'wishing well' positioned in the heart of the store for customers to experiment with the brand’s product lines.
The store will offer a one-to-one personalised service with in-store skin specialists, walking customers through the properties and fragrances found within the different ranges.
There will be a ‘gourmet delicatessen style counter’ displaying freshly cut soaps in an array of colours and flavours, designed to resemble a French patisserie. In-store wrapping will also be on offer; for both personal purchases and gifts.
Sabon product lines use ingredients sourced from exotic locations from the Amazon Rainforest to the Dead Sea. All products are SLS and paraben-free. Packaging is recyclable and includes ‘vintage style’ jars storage jars.
