Rowley partners with Birchbox

Published: 13-Nov-2013
Colour Cosmetics Marketing

The American fashion designer is to launch her debut beauty collection


American fashion designer Cynthia Rowley has partnered with beauty sampling business Birchbox to launch her debut beauty collection. Named Cynthia Rowley Beauty, the collection is said to take inspiration from “Rowley’s personal quest to create products that were long-lasting and easy to use, to solve her own cosmetic needs”.

It includes a liquid eyeliner, an eyeshadow palette and a black and gold cosmestic bag featuring one of Rowley's most popular prints. The collection will be sold on Birchbox.com as well as selected Cynthia Rowley stores in the US, priced between $15-$24.

  • Companies:
  • Birchbox
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How brands are blazing the ‘green’ trail in the beauty subscription market

Read more
Beauty subscriptions are finding their way through more letter boxes than ever before, but what are the impacts of these bundles of beauty joy on the environment? Rich Quelch, Global Head of Marketing at Lifestyle Packaging explains

Trending Articles

  1. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Glossier reopens UK Black Beauty Grant Programme In partnership with Black Girl Fest, the brand is looking to once again provide funding to five ‘early stage’ Black beauty founders in the UK

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How brands are blazing the ‘green’ trail in the beauty subscription market

Beauty subscriptions are finding their way through more letter boxes than ever before, but what are the impacts of these bundles of beauty joy on the environment? Rich Quelch, Global Head of Marketing at Lifestyle Packaging explains
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

8 of beauty’s biggest launches this month

Featuring introductions from fragrance favourites and first time skus from the newest beauty brands, these are the latest cosmetics introductions for the month of May
Retail

Benefit Cosmetics turns to Birchbox to raise money for charity

The eyebrow specialist make-up brand will star in the subscription box company's August edition
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Indie beauty: Meet the first class of Birchbox's accelerator programme

The beauty subscription box company has named five indie and start-up brands as part of its debut business accelerator programme
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cheetos is the latest fast food brand to enter cosmetics

First came KFC nail polish, then Burger King x Birchbox – and now the US’ famous corn snack is bagging beauty consumers, one cheesy puff at a time
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Birchbox rolls out new website for 'casual beauty consumer'

The New York-based monthly subscription beauty box service aims to appeal to shoppers who are interested in beauty as a functional product rather than a passion
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Birchbox makes debut on the small screen with new TV ad

The online monthly beauty subscription service has previously focused on digital advertising
Subscribe now