Rituals has taken an about-turn on its skin care range, overhauling its entire line to bring out 39 new 100% natural and vegan products.
The only product to remain from the old line is the Wonder Mask, which launched in March 2017.
The new Ritual of Namaste collection (£11.50-£38.50) features 31 skus, plus eight refill pots, and centres round five lines: Glow, Purify, Hydrate, Ageless and Sensitive.
Products range from Day and Night Creams to Eye Lotion, Ampoule Boosters, Cleansing Foam, Micellar Water and more.
The Glow collection is designed from those aged 30-45, and features formulas enriched with saffron flower and holy lotus.
Meanwhile the Purify range uses moringa and holy lotus to help fight against daily pollutants and create a soothed, refreshed complexion.
The Hydrate collection is targeted at younger consumers aged 18-30 and contains a complex with hyaluronic acid and Indian rose, which are said to help restore the skin’s moisture balance.
For those with sensitive skin, the Sensitive collection aims to calm and balance with white water lily and holy lotus. The products are alcohol and fragrance-free.
Finally the Ageless range containing gotu kola and holy lotus is designed for those aged 45+ and is said to help reduce the visible signs of ageing while boosting skin firmness.
The entire range features new packaging, with rose gold caps and marble-effect containers; the day and night creams can be refilled.
Over the space of a year by using the refill packaging, Rituals says consumers can save 70% CO2 and 65% energy.
