Rituals creates app to help consumers wind down


The app also includes guided meditation and shopping functions

Dutch cosmetics and lifestyle brand Rituals has launched an app that is designed to help consumers find a sense of inner calm amid their busy lives.

The new Rituals app, free to download on both iOS and Android devices, is available in eight languages and accessible in Belgium, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, the UK and US.

The app is underpinned by the brand’s ethos of transforming ‘everyday routines into meaningful moments’ inspired by ancient Eastern traditions. Besides inspirational quotes and images, the app offers three guided meditations that focus on the body, mind and moment, as well as yoga videos. The Rituals app joined forces with Delight Agency and Delight Yoga to source meditation teachers from around the world to lead the guided practices.

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Besides relaxing, the app makes it easy for consumers to shop via its in-app shopping function, called Zen Shopping. Users can also add products to a gift box; read articles on Rituals’ blog; and send a personalised video gift card.