Revlon signs Disney star Sofia Carson as latest ambassador

By Austyn King 17-Jan-2020

The Descendants actress and singer will promote the beauty brand's ColorStay Foundation, Super Lustrous Lipstick and ColorStay Eyeliner

Revlon signs Disney star Sofia Carson as latest ambassador

Revlon, the US-based beauty brand, has appointed US actress and singer Sofia Carson as its latest global brand ambassador.

The 26-year-old kicked off her career with an appearance in the Disney sitcom Austin & Ally, and rose to fame playing Evie – the daughter of iconic Snow White villain the Evil Queen – in the company's Descendants movie series.

Meanwhile, in the music industry, she has had hits with songs including Back to Beautiful and Ins and Outs, as well as collaborations with dance music stars Alan Walker, R3hab and Galantis.

Now, Carson will front the beauty brand's campaigns for its ColorStay Foundation, Super Lustrous Lipstick and ColorStay Eyeliner, as well as future launches yet to be announced.

Carson said: "Since I can remember, one of my favourite places in the world was my mom's vanity, where I discovered my love of fashion, beauty and the perfect red Revlon lipstick.

“I wore it at my very first dance recital and every recital, performance and dance competition after that. I felt invincible on stage in my red lipstick, like I could do and be anything.

“Revlon's Live Boldly platform speaks to the woman I was raised to be; a woman who is fearlessly herself and who boldly fights for her dreams."

The star added that she was “proud” to join Revlon's line-up of ambassadors “who inspire me and countless women around the world”.

She joins actress Gal Gadot, model and entrepreneur Ashley Graham, model and activist Adwoa Aboah and model Eniola Abioro.

Silvia Galfo, Revlon's Global Brand President, added: "I have watched Sofia evolve into a passionate, dynamic woman with a sparkling personality and infectious positive energy that touches everything she does, from her acting and music projects to her commitment to charitable causes.

"She's the embodiment of our Live Boldly spirit."

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Carson will appear across all of Revlon's platforms from spring 2020.