Revlon has announced that Benjamin Karsch will join the company as Executive Vice President, Chief Marketing Officer, Revlon Consumer.
Karsch is said to be “an expert in consumer-facing brands and packaged goods”. He recently worked as Cigna’s Chief Marketing Officer. He has also held positions at Las Vegas Sands, P&G and Johnson & Johnson.
“In our extensive search, we wanted someone who could passionately inspire a deeper engagement with our brands, our consumers and the strategy of value creation of our company,” said Lorenzo Delpani, Revlon’s CEO. “We are excited to have found these leadership qualities in Benjy, who is an important addition toward fully realising our vision of Love Is On and our mission to offer better beauty solutions to our consumers.”