Rethinking customer engagement strategies: Providing personal guidance

Purchasing health and beauty products is a very personal action. People are more conscious than ever about what they are putting on and in their bodies, and they need to be reassured that their choice is the best for their individual needs.

Consumers are now expecting health & beauty brands and retailers to provide an intimate, assistive experience across all touchpoints.

And there lies the problem: how can brands and retailers replicate human-like, consultative interactions across all their digital channels?

In a lot of cases, the execution of personalisation, customisation, and retailtainment is letting consumers down and turning them away.

In this webinar from SMARTASSISTANT and Cosmetics Business, learn what innovative health & beauty brands, such as Clairol, are doing to deliver an emotional connection and an exciting, helpful experience.

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Key Learnings:

  • The extent of the online health & beauty advice headache
  • How to fill the gaps between consumer expectations and their experiences
  • How to boost sales and cultivate strong relationships
  • What innovative brands are doing to stay relevant in the minds of their consumers, including live examples

Interested in how digital sales assistants work in the health & beauty industry? Have a quick peek before the webinar.

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