Reinventing the social media wheel: Can Clubhouse benefit beauty businesses?

No DMs, no stalking and no #ads, Clubhouse is the social media network that is making consumers stop and listen to each other – so what has made this Silicon Valley start-up the social media star of the moment – and how is beauty benefiting? Cosmetics Business finds out

Credit: Marco Verch

No DMs, no videos and no #ads – Clubhouse is the unorthodox social media rebel that’s reinventing the social media wheel.

Hitting the scene in April 2020, the part Houseparty, part radio, part symposium app, launched as an audio-only platform that encouraged users to talk, listen and learn – in Clubhouse’s words.

The invitation-only site dominated conversations at a time when meeting up in person was unlawful, . . .

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