Elizabeth Arden’s Storyteller-in-Chief, Reese Witherspoon has teamed up with the brand to kick-start its ‘March On’ campaign and new product launch.
March On Pink, is the next phase of the brand’s signature philanthropic campaign, which is working to support UN Women - a United Nations entity - as they work to advance women’s issues worldwide.
Following 2018’s classic red lipstick product, the brand has now released a Pink Punch shade with 100% of proceeds being donated to the group.
The product (£22) is signed by the 42-year-old Academy Award winner and features moisturising ingredients including shea butter and vitamins A, C and E.
It also contain the brand’s Volulip formula, which works to seal in moisture and is claimed to plump lips by 15%.
Commenting on the new launch Witherspoon said: “The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally.”
Ava Huang, Elizabeth Arden’s General Manager, added: “This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.
“We are grateful for our partnership with UN Women, their dedication and impactful work toward gender equality.”
The new product will be available from 1 March via elizabetharden.co.uk and in department stores globally.
