Raising the bar: Solid soaps for different skin needs take off

By Sarah Cohen 22-May-2017

The bar soap sub-category is experiencing a revival influenced by the trends for organic and natural beauty, and personalised products as the Founders of Yes to and All Naturals reveal

Think of innovation in beauty and a bar soap might not be the first product that springs to mind.

But a new wave of solid cleansers has started to grace shelves riding on the coat-tails of the trends for natural products and tailored beauty.

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Cosmetics brands such as Yes to, All Naturals and Lush have all recently developed facial soaps dedicated to specific skin types and the sub-category looks likely to ...

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