Packaging company RPC Bramlage has revealed its latest stick for lip care products, designed to be more environmentally friendly than competitors while providing greater efficiency for consumers.
The stick is made from polypropylene, which has a lower carbon footprint than POM which is commonly used for similar products, and can also be recycled more easily.
It has been awarded a B rating from recyclability tool RecyClass, higher than the E or F rating of most traditional sticks, according to the company.
Meanwhile, its three-piece mechanism is said to help users quickly and easily apply the lip product inside, reducing the risk of breaking.
Its internal piston can be adapted to suit different products, while the stick can be personalised to meet brands' requirements with a wide range of decoration options, including customised colours, labelling, foil blocking, lacquering, metallising, sleeving and a variety of print finishes.
The lip care stick follows the launch of RPC Bramlage's Coral premium cosmetics jar earlier this year, which was released as an alternative to the traditional cylindrical jar.