Quiet & Roar: P&G launches body care brand to support Gen Z's mental health


The US brand owner designed the brand to "help free your mind and engage your senses"

P&G has launched a new brand designed to support Gen Z's mental health and wellness.

Quiet & Roar is a line of body washes, scrubs and lotions developed to "help free your mind and engage your senses".

According to American Psychological Association, 91% of Gen Z suffers from anxiety.

Isabel Pimentel, Personal Care Brand Vice President at P&G, said: "We believe when you have the mental space to be the best version of yourself, you can give your best to the world and that all starts with how you take care of your body.

“Creating mental space requires freeing our minds from the noise of everyday stressors and shifting our energy to soothe our soul.

"At Quiet & Roar, we are committed to creating products that engage your senses to help ease your mind while caring for your body.”

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Available from Target, the line includes five scents lavender and spirulina; lemon blossom and mint; peach and green tea; coconut and banana milk, and pineapple and kiwiberry.