Beauty packaging manufacturer Quadpack is boosting its strategy in the Americas via the integration of East Hill Industries into the Quadpack brand.
The Spain-headquartered company acquired East Hill in 2018 and the integration of its activities is described as the first step in Quadpack’s ambition to conquer 1% of the US$6bn beauty packaging market by 2025.
It has also opened new sales offices in New York, Los Angeles and Miami, and a sourcing centre in Mexico.
“The time is right to broaden our reach,” said Anthony Le Minoux, Quadpack Managing Director – Americas.
“Since strengthening our US presence by joining with East Hill in 2018, we have doubled the size of our business.
“All the pieces are in place: we have a targeted portfolio of own-manufactured products, a network of satellite offices in key US cities, a sourcing centre in Mexico to work with continental partners and a massively expanded US decoration plant.
“We’re ready to take our business in the Americas to the next level.”
Quadpack is currently surveying local markets with a view to expanding its network of manufacturing partners.
