PolyOne heads into outer space

PolyOne, a provider of polymer materials, services and solutions, has unveiled a new collection of liquid colourants.

PolyOne, a provider of polymer materials, services and solutions, has unveiled a new collection of liquid colourants.

The new colourants are designed to help brand managers and packaging designers to create “out of this world” C&T products packaged in PET.

The new colours are inspired by “cosmic mystery” and mimic the darkness of deep space and interstellar hues. The collection is available as ColourMatrix liquid colourants.

Gary Fielding, Marketing Director of PolyOne ColourMatrix, said: “Distinctive and dynamic packaging colour effects play a significant role in creating a quality perception for consumers. These multi-dimensional colorants give designers and product managers the potential to enhance brand equity and gain a competitive edge on store shelves.”

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