Plastic that feels “sturdy enough to take a bullet"

24-Mar-2021

Heavy wall PET is not your ordinary cosmetic packaging

Plastic that feels “sturdy enough to take a bullet

Polyethylene terephthalate (PET) is rapidly becoming the world's preferred packaging material for food and drink. It does not contain bisphenol-A (BPA) or phthalates (plasticizers), and is fully recyclable.

But the presentation of, for instance, a single-serving flimsy water bottle is not ideal for a luxury hair care or skin care brand.

That’s why, at Epopack, we have pioneered the Heavy Wall style for cosmetic packaging.

It is a balancing act:

Solidity implies luxury, security, trust. But that can risk going overboard into hefty, heavy, wasteful. For example, double-layer acrylic bottles may feel sturdy enough. However they leave the impression of “over-packaging”.

We’ve designed our PET Heavy Wall bottles and jars to be incredibly robust, while still looking sleek and remaining lightweight.

Although the high-clarity appearance makes them seem like glass, they are completely shatterproof.

“It feels sturdy enough to take a bullet” said one brand owner after she requested a sample.

Well, to be honest, our PET packaging is in fact not bulletproof. But it certainly seems that way in your hand.

Ultimately, brands using this material:

  • Remain eco-friendly, with the world’s most-recyclable plastic
  • Maintain a high-end appearance (on the shelf it looks like glass)
  • Minimise shipping issues, with lower weights and no breakage.

Epopack’s PET Heavy Wall bottles and jars are available in many sizes and shapes, fully customizable for decoration and attachments.

Sign up for your free email newsletter

To receive the latest catalogue and have an opportunity to order samples, contact our project manager Amy Pan now: amycb@epopack.com

Companies