Pierre Fabre to expand Avene brand internationally

Group to focus on emerging markets and product development

The independent French pharma and dermatological cosmetics group Pierre Fabre has announced its intention of strengthening its market presence internationally through the expansion of its activity in developing and marketing skin treatment cosmetics under its Avene brand name.

Director general, Jacques Fabre, has said that its aim is to achieve sales of some €3.9bn within eight years through accelerated growth in emerging markets, including Africa, Turkey, China and Brazil.