Percy & Reed reformulates to roll-out ‘clean and considered’ products

The new lines are said to be free from sulphates and silicones, and use targeted ingredients to achieve hair care goals

Hair care brand Percy & Reed has released a new line of products with new ‘clean and considered’ formulations.

New to the range is the brand’s Bye Bye Dry Hydrating Shampoo and Conditioner containing hydrating and strengthening ingredients including silk amino acids, pro vitamin B5, keratin and macadamia seed oil.

The Turn Up the Volume Volumising Shampoo and Conditioner duo offers a lightweight formula to thicken hair without weighing it down and uses a blend of avocado oil, green tea extract and lemon balm.

Completing the line is the new Time to Shine Colour Protect Shampoo and Conditioner, which uses anti-colour fade ingredients such as sunflower seed extract and blue seakale.

All of the new formulations are said to be free from sulphates and silicones.

Percy & Reed has also opted to house the collections in recyclable packaging.

The products retail at £18 each and are available from percyandreed.com.

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