The beauty brand of legendary make-up artist Pat McGrath Labs has inked a collaborative deal with Netflix’s Bridgerton for its debut cosmetics line.
To celebrate the series, which smashed the streaming services’ initial viewing projections, the brand has developed a series of skus that give a nod to the programme’s 17th century British roots.
Hero to the range is the Diamonds of the First Water eyeshadow palette, complete with six ‘ultra-regal’ colours: pink satin, plum matte, blue astral, rose metallic, berry satin and a champagne highlighter.
The creamy powder formulas are said to feel weightless on the skin with a strong colour pay off to recreate the vivid colours of the era.
Divine Blush + Glow Trio is a Bridgerton-inspired cheek palette with two pink shades and a glowing highlighter.
The gel-based formula, however, contrasts with the palette’s period inspiration, and is a futuristic powder that is said to have ‘revolutionary’ results.
Completing the range is Pat McGrath’s royalty-influenced Sublime Skin Highlighters.
Available in Xtreme Gold 002 and Incandescent Gold 002, the shades are pearl-infused to achieve a customisable illumination on the skin.
“Pat McGrath has pushed the luxe modernity of Bridgerton beyond the screen with this collaboration and we are excited to share it with the world,” said Sandie Bailey, Chief Design & Digital Media Officer of Shondaland, Netflix’s official streaming content provider.
“She is an icon and a global force in the beauty and fashion industry, and shares a creative passion for projects that evoke emotion, making her a perfect partner as we expand the Bridgerton world.”
Bridgerton was watched by 82 million households – 19 million more than expected – and has become one of Netflix’s most-watched shows, second only to Korean drama Squid Game.
Speaking about her latest collection, McGrath added: “Like so many people, I fell in love at first swoon with Bridgerton.
“I created a limited edition cosmetics collection inspired by the romance and searing passion that we saw in season one.
“I have always been obsessed with Regency beauty and was thrilled to interpret the era with a modern homage via a new Mthershp Eye Palette, Divine Blush + Glow Trio and Highlighters in covetable collective packaging.”
Landing on 26 December, the products will be available via patmcgrath.com.
