Pantene updates the dry shampoo market

Published: 30-Jun-2014

The hair care brand has introduced three dry shampoo variants that feature advanced Oil Absorber Technology

Pantene Pro-V Dry Shampoo features advanced Oil Absorber Technology, containing blended modified and unmodified tapioca starch particles to absorb excess oils , dirt and grease from the hair.

The formula is free from emollients, which can cause oil-absorbing particles to cling to the hair and leave a visible residue.

It comes in three variants: Instant Refresh, Volume Booster and Colour Saviour. RRP £3.99 each, P&G, pantene.co.uk.

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