UK organic beauty brand Pai Skincare is to launch into selected Sephora stores in Europe this March, giving it a presence in many European countries for the first time.
Pai currently sells in 17 countries, through around 200 doors.
The company will now launch into Sephora in 13 countries - France, Luxembourg, Monaco, Spain, Italy, Portugal, Poland, the Czech Republic, Greece, Denmark, Sweden, Turkey and Switzerland, six of which - Italy, Portugal, Turkey, Greece, Poland and the Czech Republic -are new markets for the company.