Pure Beauty

Pai expands its European reach in deal with Sephora

Published: 18-Feb-2019

UK organic beauty brand will launch into 13 European countries with the beauty retailer

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Pai expands its European reach in deal with Sephora

UK organic beauty brand Pai Skincare is to launch into selected Sephora stores in Europe this March, giving it a presence in many European countries for the first time.

Pai currently sells in 17 countries, through around 200 doors.

The company will now launch into Sephora in 13 countries - France, Luxembourg, Monaco, Spain, Italy, Portugal, Poland, the Czech Republic, Greece, Denmark, Sweden, Turkey and Switzerland, six of which - Italy, Portugal, Turkey, Greece, Poland and the Czech Republic -are new markets for the company. 

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