Paco Rabanne hires Emily Ratajkowski as the face of new perfume

This is the first fragrance campaign for the model, actress and now perfume brand ambassador

Paco Rabanne has named model and actress Emily Ratajkowski as its latest brand ambassador.

The American actress will front Paco Rabanne’s new perfume for women, due to launch later this year.

Fellow Paco Rabanne ambassadors include Jordan Barrett, Sophia Ahrens, Luma Grothe, Nick Youngquest and Francisco Henriques.

“Emily, or Emrata as she is known to her 16.7 million social media following, embodies the daring, modern and confident femininity of the Paco Rabanne woman,” the Puig-owned brand said.

Ratajkowski has appeared in movies such as Gone Girl and We Are Your Friends, as well as Netflix series Easy.