P&G pilots use of sustainable packaging

Published: 13-Aug-2010
Manufacturing Packaging Sustainability

Personal care company to use sugarcane-derived plastic


Procter & Gamble has announced plans to use sustainable packaging for selected products in its brand portfolio. The sugarcane-derived plastic is described and renewable and sustainable by the company and will be used on products in its Pantene Pro-V, Covergirl and Max Factor brands.

The sugarcane-derived plastic is sourced from Braskem SA which manufactures the product using ethanol made from sustainably grown sugarcane. It can also be completely recycled.

“Using sugarcane-derived plastic represents another step in P&G’s commitment to environmental sustainability and the development of sustainable innovation products,” commented Len Sauers, vp global sustainability, P&G.
  • Companies:
  • Procter and Gamble
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