P&G hosts 6am Daybreaker dance event

By Lucy Tandon Copp 20-Feb-2017

Event attended by Ashley Tisdale was held to promote the launch of P&G's new Duo cleansing product across its Olay, Ivory and Old Spice brands attended by Ashley Tisdale

Over 1,000 consumers attended a Daybreaker dance event organised by P&G on 16 February.

The ‘Bubbles and Bathrobes’ event was held at the Hollywood & Highland Center in Los Angeles, US, in partnership with Daybreaker – an early morning dance event organiser active in 16 cities globally.

Beginning with a one-hour yoga session, the event moved onto an interative pop-up shower featuring performance artists, and then a two-hour dance party. DJ A-Trak was on-site to provide the music.

The event was put on to promote P&G’s new Duo personal cleansing product. Duo is a two-sided cleansing tool that features a rough and smooth side for exfoliating and washing. The innovation is available in Olay, Ivory and Old Spice branding, carrying different scents for each.

Duo comes in Olay Soothing Orchid & Black Currant, Old Spice Swagger and Pure Sport, and Ivory Refreshing Clean.

Actress, singer and producer Ashley Tisdale (pictured) was present at the event and took part in the activities. “I’ve been focusing a lot on reinvention, especially when it comes to health and wellness all of which start first thing in the morning for me,” she said.

“I had the chance to check out Olay Duo before it hit shelves and it totally changed my shower routine, for the better, so I’m excited I can finally tell my fans about it. And what a better way than at an event that challenges the way people think about their morning?”

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Daybreaker Co-founder and CEO Radha Agrawal added: “Duo is on a mission to reinvent the morning and we love that – that’s what Daybreaker and our community is all about. We looked to create unexpected moments that would highlight the uniqueness of Duo while staying true to the Daybreaker experience.”